Insights& ideas.
No-nonsense advice on websites, paid ads, email and brand, from the people doing it every day.

Google Ads vs Meta Ads: where should your budget go first?
Intent versus interruption. How to pick the right starting channel for your business.
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The five email flows every online shop should have running
From welcome series to win-backs, the automations that quietly make money.
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What actually makes a brand memorable online
Consistency beats cleverness. Building recognition that survives the scroll.
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TikTok ads for brands that aren’t “on TikTok”
You don't need to dance. A practical way to test the platform without the cringe.
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How to read Google Analytics without the headache
The handful of reports that matter, and the ones you can safely ignore.
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